Ha, well it's even less fun when you're actually doing it! For all the pure-athletic-performance of it, I detest The Curve. On the road, the slightest corner, bump or change in gradient can knock your rhythm for a moment, but I find that far preferable to being driven round the bend..
A lot of organisers seem to think it is more spectator-friendly because people can watch the entire race from the comfort (?) of their own seat. And they can charge money for it, so you know you're a spectator too.