Interesting spot Jez - will be good to see if they are more durable than the likes of the More Mile jobbies! I've had some Higher State shorts and socks and they've been fine, in fact I think the shorts are great.
Looks like they are also doing some promising looking running jackets that meet race rules - might be tempted when my Inov-8 smock delaminates :-)
https://www.sportsshoes.com/product/...running-smock/
Anyone used one?