Ho ho antisocial. Why oh why do you have to get so wound up about such silly things? Its okay for inov8 to advertise their wears in a roundabout forum posting sort of way... really it is. Whether invov8 insider does it purposely or as a side issue, who honestly cares (apart from you). Its not like we as a forum aren't interested in fell running shoes ffs! Equally if people want to give themselves a forum name like pyreneanmountainhutholidays its no big deal. And if fell running enthusiasts want to form an ad hoc club and call themselves fell ponies. Or if I want to run off the beaten track rather in places you for some unearthly reason you wish to dictate that I can't. Or even if I want to post pictures of my silly runs.
Nobody has to read anything on here and nobody needs to take umbridge if others find things interesting that you don't. Now wheres my double u anchor picture.....