Adidas / Reebok are planning on launching a pair of shoes in India that will cost one dollar. One pair of Reeboks or a hundred pairs of Inov-8's?
http://www.bbc.co.uk/news/magazine-15873765
Adidas / Reebok are planning on launching a pair of shoes in India that will cost one dollar. One pair of Reeboks or a hundred pairs of Inov-8's?
http://www.bbc.co.uk/news/magazine-15873765
my split personality comes to the fore!
great because it provides jobs and wealth and encourages activity (in an already active culture)
bad becuase it's like some many other corporate consipracies. let the poor have something cheap..get them hooked...ramp up the price. e-zee p-zee
why can't we have shoes for a dollar? oh, because we are already a wealthy nation with an established retail environment and yet the shoes will still be put together by pretty much the same bleeding fingers.
Adam Speed
P&B
@Hill_Runner on twitter
Didn't Dom mean "one pair of Inov-8's or a hundred pairs of Reebok"? I'm confused...Freudian slip?
And of course, with market segmentation, the Bollywood gliteratti / elite will always prefer the cache of Inov-8, in clawing their ascent to and descent from stardom...
Last edited by OB1; 27-11-2011 at 10:26 AM.