well said Tussockface. no need to assume that there's anything pernicious about this RO organising an event (labelled a challenge rather than a race I think) on this route, especially with the backing of the DWA. he's not some evil profiteering capitalist organisation as far as i can tell, just a guy who puts a lot into his passion and small business (I doubt it will make him rich - but what do i know) of organising ultra races in and around Otley. seems to have created a friendly and loyal ultra-running community. i haven't raced any of his races yet but am shortly to do one, and am looking forward to it. good luck to him.

that said, i do see the attraction of running a route like this under your own steam or with friends as several on this forum have done, i'm sure.