Put the price up I say. Get a proper editor in and glitz up the publication. It needs sorting out! More prizes to be won in competitions, more adverts, more glossy pics. Articles like (for example) 'Lady of the month', a bodybuilding section focussing on all-round conditioning, crosswords, problem page, Tarot.... it needs to become more commercial. For this to take place I wouldn't be hurt by the price going up, to say, 75 pounds a year. This would still be a snip, it would also ensure a dedicated following was achieved.
We have to realise that what we have is good, good enough to hold on to.