Originally Posted by
Mark_T
> We make our shoes with different fits, different rubber compounds and cushioning so the customer has the widest choice.
But this isn't actually true, though, is it? Your range offers customers who have standard width feet lots of choice. If you genuinely want to offer "Precise fit" you'd do width fittings.
No other manufacturers do this either, as far as I can tell - I grieve the loss of RX Terrains - and it may not make economic sense. So this isn't really a criticism of your range, specifically. It is, though, a criticism of the hype that surrounds your products. Surely your argument that fell runners can meet lots of different terrain on the same run (true) and that people vary in foot shape (also true) would point towards a small range of shoes in a wide range of sizes?