:D Barefoot Running

[Inov-8 Insider]

If you believed 'less was best' then you'd be out of business because everyone would be running bare foot. What you really believe in is making shoes with the precise amount of support and cushioning to get an athlete round his/her run without them getting injured.

If you'd like to hire me send me a PM.

Why would we be out of business? As I said barefooting isnt for everyone.
Most people will need a transition from built up shoes to going fully barefoot.
We have believed in offering neutral, flexible shoes with varying levels of cushioning.
Cushioning = underfoot protection
A lot of injuries are caused by having built up shoes or high heel counters that bang or aggrevate the achilles.