Coming soon ?
Coming soon ?
We are on with it
Ultralightweight, very flexible,underfoot protection, no raised heel
Were on with it
This whole barefoot/natural running wont be for everyone as it goes against everything that the marketing Bull S*** that the big brands tell you about.
They may convince people that heel striking, motion control, fancy air, gels,pillars and postings is what is needed, but we are adamant that having neutral, unrestrictive, flexible footwear is the way to go.
As someone recently said to me " If you want to compete with the big boys ( Nike, Adidas, Mizuno, Saucony, New Balance, Brooks & Salomon) then you really should have more supportive & cushioned shoes" When I explained that we were sticking with our brand philosophy of neutral shoes, low profile, natural running. They then commented that "you will never have their market share"
I dont want to sound all angelical but its not just a question of making a fast buck for us, we are passionate about our sport and what we do.
So we may not be one of the biggest, flashiest brands in the market.... But hey thats not what its about unless were missing something.
Long may it remain that way.
Last edited by Inov-8 Insider; 27-08-2009 at 05:31 PM.
"The best shield is to accept the pain, then what can really destroy me?"
http://garyufm.blogspot.co.uk
(Run the Lydiard way, Arthur Lydiard 1978) 'injuries to joints and bone wear are invariably caused by poor buffers and jaring on hard surfaces. Without plenty of reasonably soft rubber between you and the ground, the shock of each stride is felt over a wide area of the body and problems arise in unexpected places.
You need padding which gives you a recoil from the ground. Shoes which achieve this will not be cheap to buy but they will be cheap in the long run because the damage you can suffer is difficult to eliminate, particularly in the big man. Consider the loss of training and competing time-and get good shoes.'
I don't always agree with Lydiard but he's right here. My opinion is shoes should have single width mid-soles and should provide recoil from the ground in the plane of motion. They should flex easily with the foot and the upper should be minimized to that which is needed for protection.
By the way I've watched videos of gymnasts landing after the vault and I've yet to see one land without a floor pad.
Another point. Evolution intended us to use our minds, to make things better. If it's wrong to run with springs in our shoes if they reduce injury, then it's wrong to jump out of a plane without a parachute.
" My parachute won't open."
" Or don't worry there's less force when landing without one."
AARRRGGGG
Last edited by CL; 27-08-2009 at 08:16 PM.
My quotes from Lydiard were from the 1980's so he obviously changed his mind.
Your gymnast comment is irrelevant as I was citing a specific study not speaking about gymnastics in general.
I repeat IT HAS NEVER BEEN SHOWN THAT CUSHIONING AND SUPPORT PREVENT INJURY DESPITE A DIRECT CHALLENGE TO DO SO BEING ISSUED TO RUNNING SHOE MANUFACTURERS. Therefore we haven't made things better, by overly cushioning and supporting our shoes for the last 40 years we've thoroughly screwed things up.
Also, on a slightly different note, evolution never intended us, or any other species, to do anything as it's a blind process.
I think I've put enough scientific/informed evidence into this discussion now to win the day and, if there's anyone left reading it, I'm happy for them to make up their own minds now.
really enjoying this thread
I'm not taking sides but CL, I'm sorry but that stuff about parachutes and trampolines is just really lame, try harder....
and I'm still waiting for the answer to my question that was addressed to CL...
Ok for those who advocate heel striking and cushioning.
Maybe these are the answer HERE
Even got good TESTIMONIALS