and just to wind IainR up
I'm not sure that the FRA would say they are there to "promote" fell running in each of the Home Countries. They are there to oversee it - the custodians of it perhaps - but shy away from promotion.
"A running guide should be ML qualified" - I would say it depends on the context and the terrain - not all fell running takes place in Snowdonia. Also, Qualifications are over hyped - I'd quite happily spend some time in the Lakes with Joss and I doubt he has a certificate and I'm sure there's plenty of Clayton Runners who are competent to guide on Pendle Hill.
I would suggest that a Running Guide should have appropriate experience for the terrain in which they are guiding.