Quote Originally Posted by amadablam View Post
You missed my point. There is no way that an inov-8 shoe costs the same to produce as a montrail or Asics shoe. I'm certain that if inov-8 used the same pricing model as Montrail - the shoes would sell for less (say £40 to £50) - they have managed to get us to accept a substandard product at the same price as the compeition. Very well done to them.

Yes it's a shame that most shoes are made in the east by individuals paid peanuts but why should we accept this as ok cause it's market forces. If the consumer doesn't change then the companies won't so it's up to us to make a more considered choice.

I've ran my own profitable business for years. I'd rather not be in business than sell a poor product! I'm in business to provide the best possible service and product not something that the consumers find acceptable. Thankfully I'm in the minority and it makes my job far easier!

so one minute your happy to pay for a better product that lasts longer but you would also be happy if innov 8s were about £40 quid.
like i say its really down to us if we buy them or not, i suspect the market will settle and those who hate them will go back to what they obviously thought was crap in the first place or they wouldnt have changed to innov 8.
personally i think a lot of runners changed to innov 8 cos they looked good and didnt look like an old style of fell shoe, perhaps this is why they sold so well.