A Sense of Perspective
There is a cliche about today's newspapers wrapping tomorrow's fish 'n' chips and in the media the 2008 OMM is already fading into the distance.
Yes, the Daily Telegraph had a supportive editorial on Monday but it also allocated a full page spread over two halves of pages 2 and 3 under a "morgue" headline with lots of colour pictures.
But 24 hours later it is another day and how is that space allocated in today's newspaper?
Well six main stories including on page 3:
You cannot be serious-McEnroe was right all along.
Elephants learn to fear roads.
Solomon's mines found in Jordan.
Welcome to the Sistine Chapel of crystals.
All, dare I suggest, ephemeral, trivial stuff.
So all those who fear for the future of the OMM etc should take heart that the media circus has already moved on and the only people who will be talking about the OMM in a week, never mind a year, will be fell runners who think the OMM matters more in the real world than "A council held a £35,000 conference for more than 100 teachers.." which makes page 2 of today's Daily Telegraph.
Yes, there is a follow up "think piece" by Tarquin Cooper (who writes this kind of thing) but that is on page 21 under a much bigger article about a new £100 cookery book.
£100 Cookery book eh? Much more important!
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