Personally I would rather be out on the Fells meeting the folk in the flesh, rather than wasting my time sat in front of a TV watching something that has been heavily edited in order to appeal to a large audience.
BGR IMO is already suffering from overkill and will ultimately fall victim to it`s popularity, Loads of footage already on the master (Joss Naylor) if folk care to look,
I reckon Fellrunning already has enough momentum to ensure its future I can`t see that more exposure would benifit it.