Cheers. I think the point you made about fellrunning/runners (for the most part) having a different mindset to that of conventional athletics/athletes is spot on. It's this that should be nurtured and is whats so appealing about the sport.
Encouraging kids to respect one anothers efforts, try hard, and to respect the environment: pick up/not drop litter etc, is as important as juniors funding and regulations etc.
I personally don't see what any of these qualities have to do with UKA affilliation at all... i myself probably wouldn't have been drawn to fell races if they were percieved as po-faced superserious events - and i don't mean to imply that top fell running athletes don't rank equal among the finest of any sport; of course they do, ...with or without UKA.
Kids learn by watching parents and those around them. My dad used to take me out with him mucking about around the Roaches nr Leek when i was very small ...some of the best times ever.