I don't have many competitors. But I Do know how much i can charge so that people will purchase. If i put up my prices = less customers.
So currently i am making less for the same amount of work.
If you don't have many competitors then presumably there is no real need for whatever it is you sell but people will buy it anyway if it's cheap enough. No harm in that but perhaps you will have to find something else to trade and spread your risk a little more.