WP has it in a nutshell.........

"In addition, as our elected UK political parties were all pro EU since Labour and Kinnock, we have had no way to signal to those politicians to say "hang on here, we sort of like the concept of a trade area a common market, but it's going a bit too far now."

So now we are where we are with still the majority of The Establishment doing their level best to reverse the result of the Vote. The furore around a "no deal" makes me think thats just what we should go for. The Establishment does not want it because it makes more work for them rather than having a signed off deal.