Quote Originally Posted by Graham Breeze View Post
The first sentence of Jonny Muir's article (on Andrew Dugdale) was a classic in engaging the reader from the first sentence. If a reader likes the first paragraph they will read the second and then the writer should have their attention for the whole piece, even if they aren't particularly interested in the subject. This is the refreshing writing skill that helped Richard Askwith sell 70,000 copies of Feet In The Clouds.

I didn't care about the packaging.
Yes, I thought Jonny Muir's article was particularly good (and didn't notice the packaging on the magazine); but while Dugdale is a common surname among top fell/mountain runners (from Paul Dugdale of Horwich in the 1980s/90s to Joseph Dugdale, last year's World Junior Champion), this article is about a Douglas.