A good point.
As a cyclist I tend to take note of such things but as a member of Cycling UK (CTC as was), I've been painfully aware of them lobbying the government for months to try and get them to inform the general public, a lot of which are plainly unaware of the changes. Of course if you are a Daily Mail reader then you can't possibly have missed the headlines on how these non-road tax (sic) paying lefties are taking over the roads and would be well aware of the changes....