I agree. He is guilty of nothing more than being a shameless self publicist, which for a successful businessman (which he undeniably is) must be pretty common. He was in this case attempting to get to the pumping station to restart the water supply, which had he not had his little adventure could have been fairly selfless act of public spiritness. In the actual event, it became another excuse for media exposure, albeit on a pretty local scale. His comments re the OMM likewise served to help publicise the event (no such thing as bad publicity blah blah), whilst putting off nobody who was serious enough to give it a go. Give the guy a break!