On the other hand a lot of people are inspired to see people getting out and about in the hills on instagram etc and taking pictures is all part of the fun. I don't think something simple like running in the hills has to be all about torturing yourself to get better or equally all about taking photos and perhaps not really running at all. Unless of course the runner is wearing earphones - earphones in the hills, when I become president of the UK, will be second on the list of things to be banned after golf
On the shoe refurb thing, I don't think my shoe uppers ever really outlast the soles to make it worthwhile