Quote Originally Posted by Graham Breeze View Post
The man who sold me my Italian bike said that it was important to always remember that the bike business was a fashion industry and manufacturers had to keep coming up with new ideas to extract money from gullible cyclists.

He had been selling bikes for a very long time.
Very like the Japanese manufacturer of my fishing reels, I have a vision of an office where they come in to work on a Monday morning "What are we on this week, reels or gears"?