I was planning to enter the Skyline this year (done it a few times before) but I don't have a mobile so am ruled out. Guess I'll find another race or run round Edale and watch.
One of my pal's has mobile with camera. I can imagine him being able to get away with taking pictures of attractive rear ends and e mailing these to non running mates ("look at what I'm following") as an incentive for them to take the sport.