Today's Bike Ride

[Marco]

I came home past Wheelbase Ilkley - not a shop I patronise because they don't sell Bianchi - it's more for people who buy Pinarello.

Talking of Pinarello, the shop has knocked £2500 off some epitome of overpriced mechanical pornography on display in the window. The retail price was £12,000 so although £2500 sounds a lot it is only a 20% discount.

Following your mention, I looked at their website (which is s***). Even at a 20% reduction, no one in their right mind is going to spend £9500 on a 2021 bike kitted out with SRAM.

PS

One would think, since Pinarello are in the fashion business, that a discount of 80% would be more in line with expectations. It's what I expect when I buy my new LBD during the sales.

Something you haven't told us Graham?