Quote Originally Posted by Marco View Post
Following your mention, I looked at their website (which is s***). Even at a 20% reduction, no one in their right mind is going to spend £9500 on a 2021 bike kitted out with SRAM.

Well that big green door - is no more.

The building used to be a car showroom but around the time the Tour came to Yorkshire it was converted to a bike showroom by "Ilkley Cycles" which used to be a dump of a place hidden in a yard under an arch by terrace houses in a back street in Ilkley. You needed a compass to find it.

One might have wondered if ambition had exceeded financial reality and yep! it went bust quite quickly.

Otley has a big multi-branch shop, Chevin Cycles, which is only 7 miles away and has been established for decades but Wheelbase with its deep pockets obviously thought they could make the Ilkley business pay selling high end product.

I live half a mile away and occasionally press my nose against the Wheelbase window and gasp "How much!"